Client Onboarding
This guide walks through what TrueFunnel does and how to get started
- What TrueFunnel does
- How TrueFunnel compares
- What WebsiteTracker will never do
- Optional modules: Lead Analytics and Lead Management
- What does it cost?
- How do I get started?
01
What TrueFunnel does
Every website leaks money to traffic you can’t see: bots filling out forms, fraudulent leads burning sales hours, and ad spend paying for clicks that were never human. WebsiteTracker’s TrueFunnel deploys a first-party pixel on your site that detects bots, spam submissions, and fraudulent activity in real time.
Every visitor generates behavioral signals, including click patterns, page timing, traffic source, and device and network risk signals. That first-party pixel captures those signals. For traffic from scored regions, TrueScore evaluates those signals to distinguish bots from likely human traffic, grade engagement, and assign a 0–3 True Visitor Risk Score.
Higher scores mean more evidence of genuine human interaction.
0
Bot. Automated or non-human activity. Helps pinpoint risky sources and deprioritize bot traffic.
1
Minimally engaged. Likely human, with limited interaction. Shows when traffic volume is translating into little engagement.
2
Moderately engaged. Likely human, with moderate interaction. Highlights sources and campaigns driving stronger engagement.
3
Highly engaged. Likely human, with extensive interaction. Surfaces the sources and campaigns generating your most engaged traffic.
Genuine visitors never notice a thing. Bad actors are identified before they drain your ad budget or waste your sales team’s time on leads that were never real.
We also track the good bots, including Googlebot, Bingbot, and ChatGPT Bot, so you can confirm they’re crawling your site regularly.
Get the real truth in real time
Most analytics platforms show only part of the traffic picture. Because TrueFunnel runs on WebsiteTracker’s proprietary first-party tracking technology, it captures website activity conventional tracking can miss, giving you visibility into approximately 95% of your site traffic, compared with approximately 70% for GA4 across measured client environments. TrueFunnel also gives you visibility into bot and fraud activity that standard analytics aren’t designed to surface. That’s the difference between guessing at your funnel and knowing it.
The True Visitor Risk Score is built to distinguish bots from likely human traffic. The same analysis shows how engaged that traffic is, which we report only in aggregate.
Every bot source gets broken down so you can act, not just observe:
- Geography, IP address, and Autonomous System Number (ASN)
- Advertising source and campaign
- Referrer and traffic source
- Day-of-week and time-of-day patterns
Visitor activity refreshes nightly. Leads update in real time, so a spam surge shows up on your dashboard before it shows up in your CRM.
02
How TrueFunnel compares
Traditional analytics tools were never built to tell a bot from a buyer. Here’s how TrueFunnel stacks up against the tools most teams already have in place. It’s not a replacement for GA4; it adds incremental value.
| Capability | TrueFunnel | GA4 / third-party analytics | Server-side counters |
|---|---|---|---|
| Visible traffic coverage | 95%+ of all site traffic | 70% (blocked by ad blockers, privacy browsers, consent opt-outs) | 100% of requests, but with no ability to tell human from bot |
| Bot & fraud detection | True Visitor Risk Score (0 to 3) for traffic from scored regions | No; bot traffic is invisible or lumped in with real users | No; counts every hit, bot or human, equally |
| Lead / form quality scoring | Yes; flags spam and fraudulent submissions in real time | No | No |
| Good-bot monitoring (Googlebot, Bingbot, and ChatGPT Bot) | Yes | Limited or no differentiation | No differentiation |
| Data ownership | First-party, logically isolated per client | Shared with Google's ad ecosystem | First-party, but unscored |
| Update frequency | Nightly traffic updates; leads in real time | Delayed or sampled in many configurations | Real-time, but low signal value |
03
What WebsiteTracker will never do
Every one of these commitments exists because we know what’s at stake when you hand us your traffic data:
never
We never sell or license your visitors’ or leads’ data, share it with data brokers, or use it for anyone else’s advertising.
never
We use this data to tell bots from humans and report engagement in aggregate. We never use it to target or personalize advertising or to profile individuals.
never
We never pool your data with another client’s. Every environment is logically isolated, by design.
never
We never capture raw IP addresses in California, Colorado, Virginia, the EU/EEA, or the UK. In all other regions, raw IP addresses may be retained for up to 30 days. Hashed IP addresses may be retained for up to 180 days in all regions.
never
We never store personal identifiers from your visitors’ page URLs or referrers, and we limit URL data to campaign parameters.
never
We never collect keystroke timing or mouse-movement data, or create biometric templates, for any visitor, in any state.
never
We never use unconsented lead data to power outbound marketing. That data is limited to helping you respond to that lead’s own inquiry.
never
We never activate the automated blocking feature without your prior written request and confirmation that your disclosures and opt-out mechanisms are already in place.
04
Optional modules: Lead Analytics and Lead Management
The visitor scoring capability above is included with every TrueFunnel subscription. Two optional modules build directly on top of it:
Lead Analytics Module
Turns your risk-scored traffic into lead intelligence.
Lead risk view
Flags which leads are spam before they reach your CRM.
Lead Management Module
A tool for viewing every lead that comes through your site, consented and unconsented alike, so you can respond to any inquiry regardless of consent status. Consent status is flagged on each record; unconsented leads may be used only to respond to the visitor's own inquiry, never for outbound marketing, and are automatically deleted or anonymized 90 days after last interaction.
Per domain · unlimited seats
Weekly
$39.99+ /mo
Weekly scans, including 4,000 pages per month.
Additional usage is $0.01/page.
Daily
$99.99+ /mo
Daily scans, including 10,000 pages per month.
Additional usage is $0.01/page.
Per domain · unlimited seats
$199.99+ /mo
Includes up to 10,000 scored visitors per month.
Additional scored visitors are $0.005 per visitor.
06
How do I get started?
1
Complete the order form (about 5 minutes).
2
Establish your payment method in Stripe (about 2 minutes). We won't invoice you until 30 days after your pixel is deployed and you start capturing activity.
3
Review your privacy policy to see if any changes are needed. We will provide guidance as to what language needs to be included in the Privacy Policy in order for WebsiteTracker to process the visitor traffic signals. We recommend that you review this with your attorney. Have questions along the way? Check the FAQ.
4
Set up the first-party pixel on your site.
- First-party: DNS record + script
- Third-party: Script only
Once the pixel is deployed, we start tracking your site activity, so make sure any privacy policy changes are in place before activation.
5
Start using the service. Bots and fraud get flagged before they cost you money.