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Website activity & lead tracking

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Visibility across client websites

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Oversight across complex websites

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IT & Compliance

Governance, change history & audit readiness

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About

ABOUT US

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Our Company

The story behind WebsiteTracker

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Our Team

The people behind WebsiteTracker

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OUR COMPANY

Built by people who couldn't find the tool they needed

Website intelligence born from real operational pain.

THE ORIGIN

We built the platform we wished we had.

WebsiteTracker started with problems we lived inside every day: years of manual work, missed issues, and questions we couldn’t reliably answer.

For years, our founding team ran a performance marketing agency managing websites for hundreds of small and mid-sized businesses. Every week, the same questions came up: What’s actually on our clients’ sites? Did something break overnight? Is that form still submitting? Is tracking working correctly? Are there compliance gaps we haven’t seen yet? Is the traffic we’re paying for even real?

Not because we lacked smart people, but because no single tool gave us the visibility we needed across the website, traffic, and leads. The market was full of point solutions: uptime monitors, tag auditors, SEO crawlers, compliance checkers, analytics platforms. Each did one job. None did enough on its own, and the tools didn’t work together.

So we watched forms break and go unnoticed. We watched tracking fail for weeks before anyone noticed. We watched compliance gaps sit undetected. We watched bots and spam hijack campaigns and distort the numbers teams relied on to make decisions. And we lost clients we never should have lost.

We searched the market exhaustively for an all-purpose solution. We didn’t find one. So we built it.

What we watched happen:

  • 5
    Forms breaking silently
  • 5
    Tracking errors lasting for weeks
  • 5
    Compliance gaps going undetected
  • 5
    Bots and spam hijacking campaigns

And we lost clients we never should have lost.

WHAT WE SET OUT TO BUILD

Better visibility into the problems that matter.

Businesses that rely on their websites for leads and revenue often lack a complete picture of what’s happening across them. Important information lives across different tools, teams, vendors, and systems, leaving gaps that are easy to miss until something goes wrong.

Our mission at WebsiteTracker is straightforward: build an easy-to-use, cost-effective platform that helps teams see the website problems, traffic issues, and lead-quality risks that can cost them revenue, time, and trust.

5

Protect lead capture

5

Trust your measurement

5

Reduce compliance risk

5

Understand traffic & lead quality

We’re building for the marketing leader who needs to trust the website and the numbers, the agency managing 30 client sites, and the web, IT, or compliance team that can’t afford to miss a critical issue.

WHERE WE ARE TODAY

Our first customer is our best proof.

WebsiteTracker launched in 2026 as a standalone platform. Our anchor customer, the marketing agency where this technology was born, uses it in production every day, giving us a continuous feedback loop and real-world proof of concept from day one.

Our founder has a proven track record of building and scaling data and scoring platforms, and our team brings decades of combined experience across engineering, operations, and marketing. We built WebsiteTracker to solve a problem we know is real because we couldn’t solve it any other way.

Meet the people behind it.