Track, verify, and convert
Complete visibility into every visit, every lead, and every interaction on your website.
Add On
Website Activity Tracking
ActivityIntel is an add-on available to SiteIntel customers.
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ActivityIntel runs on MagicTracker, our proprietary first-party tracking technology built for accuracy, privacy compliance, and reliability. GDPR, CCPA, and ePD+ compliant.
WHAT ACTIVITYINTEL DOES
100% Visibility
ActivityIntel captures every session on your website, including traffic that standard analytics tools miss. Ad blockers, cookie consent rejection, and browser restrictions don't affect our count.
- Captures 100% of website traffic and leads
- Includes all bot activity
- Versus approximately 70% visibility with GA4 and other solutions
Advanced Classification
Every visit is classified automatically. ActivityIntel distinguishes between:
- Real people
- Good bots
- Unknown and malicious bots
You see exactly what's hitting your site and what you can trust.
Complete Journey Tracking
Full visibility from first touch to lead generation across every channel and device. ActivityIntel tracks the complete path a visitor takes before converting, so you understand what's actually driving results.
Fraud Scoring
Every visitor receives a fraud score based on 100+ attributes. Identify suspicious activity, filter out bad actors, and protect your pipeline from low-quality traffic before it reaches your team.
Lead Scoring
Every lead is scored based on 100+ attributes to identify high-value opportunities. Know which leads are worth pursuing before your sales team spends time on them.
Lead Verification
Built-in lead verification ensures data accuracy and reduces junk leads entering your pipeline. Cleaner data, better decisions, more reliable reporting.
Actionable Insights
Reports and signals designed to optimize marketing, sales, and growth performance. Not raw data — structured intelligence you can act on.
Coverage
What ActivityIntel Monitors
Vitals
Sessions
Lead sources
Bot activity
Fraud scores
Lead scores
Form interactions
Journey paths
Outcomes
Trust your traffic data
Know exactly who is visiting your site and what they're doing.
Protect your pipeline
Filter out fraud, bots, and junk leads before they waste your team's time.
Make smarter decisions
Scoring and verification give you data you can act on with confidence.