Benchmark, score, and stay ahead
Continuous market intelligence to assess your visibility, benchmark your competitors, and protect your digital reputation.
Add-On
Market Intelligence
MarketIntel is an add-on available to SiteIntel customers.
WHAT MARKETINTEL DOES
Competitor Intelligence
A monthly scan of your top 5 competitors, compared across 9 key dimensions. See where you stand, what's changed, and where gaps exist.
- Competitive score and highlights
- Monthly trend analysis
- 9-dimension benchmarking: messaging, pricing, offerings, growth, partnerships, digital presence, hiring, reputation, and legal
External Link Health
A monthly review of every external link on your site. Each target site is scored and flagged as positive, neutral, or high-risk so you can protect your domain reputation.
- Link risk score
- Positive and negative impact breakdown
- High-risk link identification
- Monthly trend analysis
Site Visibility
A continuous assessment of your website's visibility across search and AI discovery channels, scored across 7 key dimensions. As traditional search and AI-powered systems both shape how customers find you, this tells you exactly how visible, credible, and discoverable your site is — and prescribes specific ways to improve it.
- Site readiness score
- Dimension rationales
- Improvement guidance
- Trend over time
7 key Dimensions
Crawlability & Access
Before AI can learn anything about your brand, it has to be able to reach your site. This dimension measures whether AI crawlers can access your pages without hitting errors, slow load times, or missing sitemaps.
Semantic Structure
AI reads your site's underlying structure, not its design. This dimension scores how well your headings, page hierarchy, and content organization communicate meaning to a machine.
Chunkability
AI pulls from small, discrete pieces of content when generating answers, not entire pages. This dimension measures how well your content breaks into clean, retrievable segments that are easy to extract and cite.
Metadata & Machine-Readable Context
Behind every page is a layer of information invisible to visitors but highly readable by machines. This dimension scores how thoroughly your site uses structured data, meta tags, and other signals to tell AI systems exactly what your content contains.
Trust & Authority
AI applies more weight to sources that signal credibility. This dimension measures the on-site signals like privacy policy, contact info, editorial structure, and timestamps that establish your brand as a legitimate, accountable source.
Multimodal Accessibility
AI can process images, video, and audio, but only when that content is properly labeled. This dimension measures whether your non-text content has the alt text, transcripts, and context machines need to read it.
Freshness
AI prioritizes current information. This dimension measures how actively your site is updated through new pages, revised content, and signs of ongoing editorial attention that signal your information is current and reliable.
Coverage
What MarketIntel Monitors
Competitive score
Site readiness score
Link risk score
Competitor benchmarking
Trend analysis
Improvement guidance
High-risk link flags
Outcomes
Benchmark your performance
Know exactly how your site compares to competitors across 9 dimensions.
Track progress over time
Monthly and daily reporting shows what's improving, what's slipping, and where to focus.
Protect your reputation and visibility
Flag high-risk external links and gaps in site discoverability before they affect your standing.